I am exploring the genre: Action.
In the exploration of the action genre has an audience of typically teens and young adults looking for excitement. They are known for their fast paced scenes, intense stunts, and heroes facing tough challenges against all odds. Featuring production techniques like quick editing and special effects to create a thrilling experience. Marketing strategies that are featured are trailers and posters the show the most exciting moments. Films like Guardians of the Galaxy and The Amazing Spider-Man are amazing examples of films in the action genre.
Genre Conventions (content) -
Action films usually include high energy, fast paced scenes, intense stunts/physical feats, and a hero who faces a serious of challenges and "unbeatable" opponents. Momens featuring chases, explosions, and fights are often used. The plot is usually centered around the "good" protagonist vs. the "evil" antagonist. Guardians of the Galaxy 2 chase scene
Genre Conventions (production techniques) -
Action films often use fast-paced editing with many cuts, dynamic camera angles, and special effects to create excitement and adrenaline. They use slow-motion to capture and emphasize key moments that have an important impact on the characters, ex: a car exploding causing harm or death to a character. Sound effects enhance the impact of explosions or fights. Music scores are dramatic and utilized to highlight a certain scene/character in order to build tension, ex: Darth Vader's music score any time he enters a scene. Darth Vader's Music Score
Institutional Conventions (marketing) -
Action films are marketed through trailers that show thrilling scenes, intense music, powerful actions/statements. Posters feature main characters in an action pose. Social media campaigns talking about actors in film and merchandise such as toys and video games are also used to promote the film.
Film sample 1 analysis: Guardians of the Galaxy -
Guardians of the Galaxy is the perfect example of an action film since it combines humor with thrilling action sequences. It features intense battles, space chases, a diverse, ragtag, odd pair of characters facing an extremely powerful villain. Its use of special effects and an upbeat soundtrack makes the action in the film vibrant and exciting.
Film sample 2: The Amazing Spider-Man -
The Amazing Spider-Man demonstrates the action genre through its thrilling scenes such as Spider-man swinging though Brooklyn and intense battles. It features spectacular stunts and effects that bring Spider-Man's abilities to life. It showcases Spider-Man's agility and strength focusing on his journey as he learns to control his powers while facing villains in one action packed film. The combination of deep emotion, action packed scenes, and a strong hero makes it an excellent example of an action film.
Other films in this genre are:
- Die Hard
- John Wick
- Fast and Furious
- The Avengers
- Transformers