Music Marketing Process

This video sums up how my group and I developed our project.

Media Marketing Project

For our media marketing project, we began by thinking of the band (Indefinite)’s general theme to branch off of. We landed on a rebellious, edgy theme with a consistent red, black, and orange color palette. Due to our song selection, we think a demographic targeted towards teenage boys would fit the brand of young singers.

 

We utilized our other Music Research project to help us think of how our brand should be formed. We plan on utilizing many social media platforms that our target audience would be accessing regularly and fitting our content into the platform. For example, when we market on Tik Tok we would follow the latest trends and attempt to make our own trends using our music to help it grow in popularity. When we use Instagram which is mostly photos and videos, we would have little trailers of pour upcoming music videos, information on showings, dates for song release, teasers and more.

 

We are currently branching off these ideas to develop the rest of the brand. At the same time, we are also creating our music video which ours is using the song (The Man, by the Killers), we are being inspired and making sure to incorporate elements from the song into marketing and vice versa to keep it cohesive and really develop their brand through the song.

 

For our video we decided to have a promo and storyline music video. We all met up at our first and primary location which has an abandoned/warehouse/construction type look which gave us the edgy look we wanted as well as some shoots in a prettier lakeside view to complete the higher pitched parts and beauty of our song. We used this location to first film the promo which we overshot in order to be able to edit more freely. After we finished the promo, it was getting dark which is exactly we wanted since our storyline is set to be darker and more mysterious. We filmed in chronological order in order to maintain understanding and to ensure everything needed was being shot. We included different shot types such as over the shoulder, long shot, two shot, closeups, Dutch angle’s and some more. We again overshot some scenes in order to make editing easier. We completed almost all the scenes and just need to film a few pieces for the end of the video which we have decided to make 2min 10sec instead of the minimum since that time cut the song into a clearer spot.